Gray Ventures


Illoominus, a Techstars-backed company, is a data analytics platform designed to empower leaders to activate and manage their organization’s DE+I strategy. Illoominus centralizes inclusion data from across departments to drive efficiency with automated reporting and equip HR teams to glean insights and spend more time on the actual initiatives.



Zinnia enables teams looking to grow closer and cultivate deeper working relationships by offering impactful offsite planning in just a few clicks. Zinnia also offers “Zinnia for Sales,” allowing sales teams to plan client-facing events in just a few clicks.

SwitchFrame enables brands and agencies to collect video testimonials from real customers and influencers, automatically edit them into an unlimited number of high-converting video ad frameworks in minutes, and multivariate test every possible combination at scale.

QuantHub delivers digital literacy and data fluency training via microlearning, in a format that adapts to the needs of each user. QuantHub’s customers include K-12 school systems, federal agencies, and enterprises such as McKinsey, BCBS, Dell, and Southern Company.
Gray Ventures I and II invested in 35 pre-revenue companies with geographic emphasis on Atlanta and the Research Triangle Park (RTP) in North Carolina and with sector emphasis on Information Technology. All 35 companies were founded by first-time entrepreneurs.
Gray Ventures III is a fund of funds supporting 25 early-stage venture funds in the Southeast in both Information Technology and Healthcare. Gray Ventures III was also the principal investor in Flashpoint, a Georgia Tech-affiliated accelerator, which to date has helped 80 startups.
Gray Ventures IV
Our preference is to lead rounds by being up to the first $1 million of outside investment on the cap table. We will also enter into syndications, if invited.
When leading rounds, we invest by means of a proprietary equity security which aligns our interests with that of the entrepreneur. Before making each investment, we contemplate and plan for future rounds with identified partners whom we have invested with or have known for many years. Accordingly, we structure our “Series A-1” security such that the terms of the “A-2,” “B,” and “C” rounds are “bolted” on top of the prior series, resulting in clean cap tables and transparency for both the entrepreneurs and the investors.
Gray Ventures IV Portfolio
Principals
Investments
Gray Ventures I & II
- Accipiter
- Bluebolt Networks
- Chutney Technologies
- Cognitech
- Covendis
- EGT
- Electrifier
- Extensibility
- Ganymede
- LiveWire Logic
- Lysis
- MediaOcean
- MicroMass Communication
- Monorail
- Orologic
- Overture Networks
- Plurimus
- SciQuest
- Servigistics
- Silverpop
- Sofnet
- SPI Dynamics
- Synchrologic
- and others
Gray Ventures III
- AchieveIt
- Acivilate
- Adwerx
- Apptega
- AVOXI
- Bark
- BitPay
- Carbice
- Ceterus
- CodeGuard
- Codoxo
- Cypress.io
- Crunchy Data
- Demand Driven
- Dropoff
- Endgame
- Excel Health
- Featurespace
- Florence Healthcare
- FraudScope
- FSLogix
- Greenlight*
- Gro Solutions
- inMotionNow
- Insurance Zebra
- Ionic Security
- JouleX
- Jvion
- MacStadium
- MapAnything
- Payzer
- Pendo.io*
- Pindrop
- PlayOn! Sports
- PowerDMS
- Prepaid Technologies
- ProctorU
- QASymphony
- Red Canary
- Reveal Mobile
- RoadSync
- Second Nature
- SaaSOptics
- Shipt
- ShopKeep
- Sift Media
- SkuVault
- SmartAsset
- Spiffy
- Spoonflower
- Springbot
- Trendkite
- UserIQ
- Vocalocity
- YPrime
- ZVerse
- and others
*Unicorn
COPYRIGHT © 2023 GRAY VENTURES III, LLC. ALL RIGHTS RESERVED. | Website Sitemap